The Roll is the team behind Flyt, a coaching management platform for individual coaches, coaching firms and enterprises running executive coaching programmes. Flyt handles scheduling and booking, AI-assisted session notes and transcription, progress tracking and impact reporting, and plugs into HR systems, calendars and video tools, with bank-grade security and EU data residency.

We delivered full stack application development across the platform, building out the product alongside the founding team so Flyt could prove coaching ROI with evaluation frameworks tied to business outcomes rather than vanity metrics.

AdvocacyAI runs a fleet coaching platform: fleet operators get visibility into how their drivers perform on the road and a structured way to coach them toward safer, more consistent driving.

We delivered full stack Laravel development for the platform, shipping the features fleet managers and drivers rely on and keeping the codebase in shape as the product grew.

Scale With Funding’s growth was capped by response time: leads landed on the website and in the inbox faster than the team could reply, and the ones that waited went cold.

We designed and shipped an AI agent system that engages visitors directly on the site and picks up inbound conversations across email and SMS — qualifying, answering, and routing automatically so every opportunity gets a fast, on-brand response.

Upgraded Formulas sells stabilised nano-mineral supplements (magnesium, zinc, iron, potassium and targeted blends for sleep, hormones and thyroid) alongside at-home hair tissue mineral analysis, to a community of over 110,000 customers. The business runs on Shopify, with personalised assessments, benefits-based shopping and educational content layered on top.

We stepped in as tech lead and fractional CTO: setting technical direction, owning vendors and releases, and modernising the Shopify store in place rather than through a risky replatform. Senior engineering the founders could lean on without building an in-house team.

Fortify is the software arm of Exsurgo, an athlete-development ecosystem that pairs performance-measurement hardware with coaching expertise. Exsurgo has assessed more than 4,500 athletes and sold over 2,500 devices, and Fortify is where that data lands: assessment results, training information, wearable metrics and athlete feedback, brought together into actionable insights for coaches.

We designed the UI/UX for the app, shaping how coaches and athletes move through dense performance data. Clean, intuitive screens that make the numbers readable at a glance instead of a spreadsheet to decode.

ValPal gives UK estate agents an instant online valuation tool that turns homeowners browsing an agent's website into vendor and landlord leads. Around it sits a full lead-generation and nurturing suite: automated follow-up, chatbots, lead qualification and AI voice and SMS, used by a network of more than 4,000 agents, some of whom report 20 to 30 valuation leads a week from the tool.

We built the advanced lead-generation system in Laravel and React and took on the tech lead role, owning the architecture, the releases and the day-to-day engineering direction as the platform grew.

Consulti.ai runs a lead-generation SaaS platform with a lot of moving parts, and customers depend on it running every day. Growth put pressure on the infrastructure at the same time as the roadmap kept asking for new features.

We handled extensive DevOps for the platform, covering infrastructure, deployments and the reliability work behind them, and rolled out new features for the application, so the product kept shipping without the platform wobbling under load.

Canada Verified needed their application taken from an idea to something real: designed, built, tested and launched, not left as a prototype that stalled before reaching users.

We built the app end to end, from initial concept and scoping through development and release, and helped get it launched as a live product so the team could focus on growing it.

Clubhouse Careers runs a careers platform in the staffing and recruiting space, with an existing Laravel codebase that needed steady, senior backend capacity rather than a rewrite.

We provide ongoing backend development inside their stack, shipping features on a regular cadence and acting as an extension of their engineering team, with no hiring overhead on their side. We also build and run our own applicant-tracking product, so the recruiting domain is one we know from the inside.

Arc is an AI productivity company whose users live in Microsoft PowerPoint. Rather than pull them out to a separate web app, the product needed to meet them where they already work.

We built an AI-powered presentation generation system and delivered it as a native PowerPoint plugin: users describe what they need, and the system drafts the deck, structure, slides and content, directly inside PowerPoint, ready to edit.

Parabolic Growth sells an AI-powered sales agent to high-value service businesses, from wealth management firms and dental and orthodontic practices to cosmetic clinics and health-insurance brokers, where a slow reply to a new lead is a lost customer. The promise is zero leads falling through the cracks: instant SMS and email responses, multi-touch follow-up, 24/7 coverage and a unified dashboard for every conversation.

We built the AI lead qualification system at the core of the product. It handles the conversations, scores and qualifies each lead, and only hands over to the sales team once a prospect is worth their time.

Tramp GPS is a mobile platform for the electrical trades. When a storm takes out the grid, linemen and storm contractors across the US need to know where the work is, sign up fast and coordinate with each other. The app carries storm-call alerts and job postings (1,200+ posted so far), direct messaging, union local information, wage and contract data and a vendor directory, free for its 30,000+ union members.

We built the mobile app and continue to serve as the ongoing CTO for the project: infrastructure, analytics and releases, and the product direction that keeps the community growing.

Presence on Purpose is a leadership development company built on three pillars: purposeful presence, impactful leadership and cultural transformation. Its founders point to a gap. Most leaders receive no structured development, and traditional coaching runs from $500 to $5,000 a session.

We built their leadership AI system, Primed Presence, as an affordable alternative to that. Leaders bring a real situation from their job, work through it with the AI and rehearse the upcoming conversation with an employee, so they walk into the meeting prepared rather than improvising.

Bridge Forecasting builds financial forecasting software, where periods, reconciliations and audit trails have to be right and the logic has to be traceable. The application was well underway but needed senior hands to reach release.

We jumped in with senior full stack engineering inside the existing codebase, no rewrite, closing out the remaining work and getting the product to the finish line.

College Prep System combines test preparation and college admissions guidance in a single platform for high-school students and their parents. It covers ACT, SAT, Digital SAT and PSAT practice with question-type ranking to target weak spots, college search and deadline organisers, cost calculators, a résumé builder, scholarship matching, and Mentor.Space, a marketplace of vetted tutors and advisors.

We delivered full stack application development across the product, building out the tools students use to plan, practise and apply so the team could keep expanding what the platform offers.

Wuuii, whose product lives today at madronus.com, tackles a growing California problem: homes in wildfire zones that insurers will not cover. The service offers self-inspections, professional inspections by NFPA-certified specialists, treatment plans and Wildfire Prepared Home certification, work that can cut insurance premiums by up to 30% and has covered 10,000+ properties.

We built the mobile application that brings that process to homeowners' phones, and we serve as the mobile development team and CTO for the project, from the first release onwards.

AIME (Cyberlimbic Systems Ltd, UK) puts science-backed support for depression, anxiety, social anxiety, stress, body image and relationships into one app: guided journeys, mindfulness, journaling, mood monitoring and a daily routine people build for themselves.

We built the AIME app in Flutter for iOS and Android, working inside their product team alongside their senior tech lead for more than six months. That meant shipping features every week in an app where privacy and a calm, trustworthy experience matter as much as the code.

Blue Sky MD is a physician-led medical practice in Asheville, North Carolina. Like most growing practices, its data lived in separate places: eClinicalWorks for visits and billing, ad accounts for marketing, website forms for new inquiries, and phones and inboxes for patient conversations. Nobody could see in one place which campaigns filled the schedule, or how the practice was really doing week to week.

We're building the practice's operating platform on HIPAA-eligible Google Cloud services, under a signed Business Associate Agreement. It brings every system into one secure workspace and puts reporting, attribution, billing analytics, patient communication and AI assistants on top of it, for the whole team.

Fortnight ci ha contattato per chiedere aiuto nella formazione del loro team di sviluppo. Creano app e siti web premiati utilizzando Node.JS, Golang, React-Native, iOS nativo e Android nativo. Volevano solo i migliori sviluppatori nel loro team e avevano bisogno di supporto per crescere rapidamente.

NettyArt è una piattaforma NFT leader per creatori. Tengono la loro comunità aggiornata sugli ultimi drop NFT e analisi di mercato. NettyArt ci ha contattato per aiutarli a portare il loro team di sviluppo interno con un ingegnere backend senior.

Double Eleven voleva aiuto nel trovare ingegneri per sviluppare i loro strumenti interni e sistemi. Avevano bisogno di ingegneri senior con una forte esperienza in NodeJS e tecnologie cloud.

Funded Trading Plus è una piattaforma professionale di trading azionario. Ci hanno contattato per trovare ingegneri che potessero aiutarli a costruire il backend e il frontend della loro applicazione.

Immersive GameBox ha studi di giochi VR negli Stati Uniti e in Europa. Ci hanno contattato per aiutarli a sviluppare i loro sistemi backend NodeJS per gestire l'enorme quantità di dati raccolti dai loro giochi e processare i lavori dai loro sistemi amministrativi.

Acrostrong.ai è una startup di Fitness SaaS con sede a Vancouver, Canada. Ci hanno contattato per aiutarli a costruire il loro team di sviluppo di app mobili, tra cui un ingegnere Flutter, un ingegnere di backend NodeJS e un designer UI/UX.

Player App è un'app per la comunità calcistica del Regno Unito. Avevano bisogno di supporto per guidare lo sviluppo tecnico del software dall'idea alla realtà.

Music By Masses è una piattaforma di streaming musicale del Colorado. Avevano avuto esperienze con sviluppatori freelance e ci hanno contattato per vedere se potevamo aiutarli a trovare qualcuno a lungo termine per il loro team.

Mercom Capital Group è un'azienda globale di comunicazione e ricerca focalizzata sui progressi delle energie rinnovabili nel mondo. Avevano superato il loro sito WordPress e avevano bisogno di trovare un CTO frazionario per guidare la loro tecnologia verso una nuova soluzione.

Ellipsis aveva bisogno di aiuto per sviluppare il loro prodotto SEO AI, Falcon AI. Il loro precedente ingegnere aveva lasciato il team e avevano difficoltà a trovare un ingegnere da soli.

Machine Medicine aveva bisogno di un ingegnere Android senior per guidare lo sviluppo della loro app mobile. Il loro software utilizza la computer vision per rilevare precoci segni di perdita delle funzioni motorie e aiutare i pazienti a ricevere cure precoci.

MyEd aveva bisogno di trovare un partner tecnico per aiutarli a mettere in pista il loro servizio. Dopo aver avuto una brutta esperienza lavorando con un programmatore freelance per avviare il loro progetto, avevano bisogno di un team che potesse aiutarli a sviluppare il loro prodotto e scalare la loro attività.

TwoCents aveva bisogno di supporto per completare il loro frontend in vista del lancio. Il team che avevano non stava fornendo risultati all'altezza.