The Roll

The Roll is the team behind Flyt, a coaching management platform for individual coaches, coaching firms and enterprises running executive coaching programmes. Flyt handles scheduling and booking, AI-assisted session notes and transcription, progress tracking and impact reporting, and plugs into HR systems, calendars and video tools, with bank-grade security and EU data residency.

We delivered full stack application development across the platform, building out the product alongside the founding team so Flyt could prove coaching ROI with evaluation frameworks tied to business outcomes rather than vanity metrics.