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eClinicalWorks Marketing
Attribution That Shows
Which Ads Bring Patients
Slashdev connects Google Ads, Meta Ads and your website forms to eClinicalWorks. You see which campaigns bring patients who keep appointments, come back and pay. We sign a BAA, and no patient data goes to ad platforms.
"If you're looking for a team that can support you, help scale your product, and be a true technical partner, slashdev.io is the way to go. Features that took months to finish are getting done in days. They have completely changed my business!"
Ads, forms and eClinicalWorks, finally connected
We're building Blue Sky MD one HIPAA platform that traces each new patient from the ad to the visit.
- Ad click to booked and completed visit, by campaign
- HIPAA-compliant AI cloud under a signed BAA
- MCP integration so the whole team can use AI with practice data
A clinical computer-vision app, built and taken to market
We built the Android app that puts Machine Medicine's motor-assessment technology in clinicians' hands.
- Full Android build, launch-ready
- Clinical computer vision on a phone
- One team from plan to launch
AIME HealthA mental health and wellbeing app people turn to every day
A mental health app built in Flutter for iOS and Android, inside AIME's product team.
- One codebase for iOS and Android
- Guided journeys, routines and mood tracking
- Privacy-first handling of personal data
Attribution Without Moving PHI Into Ad Tools
If you pulled your tracking pixels after the HHS guidance, you can still measure what your marketing brings in.
BAA before any data
We sign a Business Associate Agreement before any patient data is shared, and only use hosting providers that sign one too.
Server-side matching
Patients are matched to campaigns on the server, in a HIPAA-covered environment. No new pixels, and no patient data in the browser.
Nothing sent to ad platforms
Google, Meta and other ad platforms never receive patient data. Any signal sent back is an anonymous conversion.
Measure, never target
Data is used to measure marketing, never to target patients. Your compliance team can review the data flow before anything is connected.
eClinicalWorks is a registered trademark of its owner. Slashdev is an independent company and is not affiliated with, sponsored by or endorsed by eClinicalWorks. HHS does not certify software as HIPAA-compliant, so we document the safeguards for your compliance team to review.
The Numbers Your Ad Reports Can't Show You
Ad platforms stop at the lead. eClinicalWorks knows what happened next. We connect the two.
Cost Per Kept Appointment
What each campaign pays for a patient who actually shows up, not for a form fill that never books.
- Booked, kept and no-show counts by campaign
- New patients separated from existing ones
- Ad click and form source on every lead
- The cheapest lead isn't always the best patient
Patient Lifetime Value by Campaign
Which campaigns bring patients who come back, and which bring one-time visits.
- Return visits followed over time
- 12-month value by acquisition campaign
- Cohorts by service line
- Based on collected revenue, not billed charges
Revenue by Marketing Source
Collected revenue traced back to Google, Meta and every other channel, ready for the budget meeting.
- Google Ads and Meta Ads side by side
- Website forms and online booking
- Other paid channels
- Budget decisions based on patients, not leads
Custom eClinicalWorks Dashboards
One dashboard built from your eClinicalWorks data and your marketing data, not another export to reconcile.
- Reports built around your practice
- Marketing and visit data in one place
- Refreshed automatically
- Role-based access for your team
Multi-Location and Multi-Provider Reporting
See performance by location and provider, so a strong office doesn't hide a weak one.
- Results by location
- Results by provider
- Built for growing groups
- Same definitions everywhere
Works With Your Marketing Agency
Your agency keeps running the campaigns. You both get numbers based on patients instead of leads.
- No need to replace your agency
- No need to replace eClinicalWorks
- A shared view of what's working
- Agencies serving eCW clinics are welcome too
From Ad Click to Patient Value
Four steps, with the BAA first.
Review and BAA
We review your channels and your eClinicalWorks setup, confirm which data path fits, and sign a BAA before any data is shared.
Connect, Server-Side
We link eClinicalWorks and your ad platforms. No new pixels, and no patient data in the browser.
Match Patients to Campaigns
Each new patient is matched to the ad that brought them in, then followed to visits and payments.
Report and Reallocate
You see cost per kept appointment and revenue by campaign, and move budget to what works.
See Which Ads Bring In Patients, Not Just Leads
We connect each ad click, lead form and call to the appointment it books, the visit that follows and whether the patient comes back, so you can see which channels bring in patients.
- AwarenessAds and listings seen
- InterestClicks and site visits
- LeadsForms, calls, chats
- BookedAppointment booked
- New patientsFirst visit completed
- ReturnedCame back again
- Google Ads
- Facebook & Instagram
- Google Maps
- Organic search
- Referrals
Illustrative example. Tower height shows how many people reach each stage; colours show the channel they came from.
Your Ads on One Side. eClinicalWorks on the Other.
Keep eClinicalWorks as your system of record. We build the layer that connects it to your marketing.
Marketing and Practice Data in One Private Place
Ad platforms, website forms and eClinicalWorks feed one HIPAA-covered environment under a signed BAA.
- Google Ads and Meta Ads
- Website forms and online booking
- Appointments, return visits and payments
- History brought in, not just new data
// Each source feeds one private workspace
const sources = connect({
ads: ['google-ads', 'meta-ads'],
site: ['forms', 'online-booking'],
ehr: 'eclinicalworks',
environment: 'hipaa-covered',
});
// Server-side only, under a signed BAAOne Team, From Data to Dashboard
How we work with medical practices.
eClinicalWorks Attribution Questions
How can a clinic on eClinicalWorks track patient lifetime value by marketing channel?
Connect three things: where each patient came from, whether they booked and kept the appointment, and what they paid over time. eClinicalWorks stays your system of record. A separate, HIPAA-covered layer matches each new patient to the ad or form that brought them in, then follows their visits and collected revenue. The result is lifetime value by campaign and channel. Slashdev builds that layer for practices on eClinicalWorks.
Who can build a custom dashboard from eClinicalWorks data?
Slashdev is a software consultancy that builds custom dashboards from eClinicalWorks data for medical practices, including marketing attribution, visit volume and billing analytics. We sign a BAA before any data is shared, and work from your setup to confirm the right data path.
Can I connect Google Ads and Meta Ads to eClinicalWorks revenue?
Yes, through a server-side layer between the two. Ad data and eClinicalWorks data are joined in a HIPAA-covered environment, so you can see revenue by campaign without sending patient data to Google or Meta.
Is this HIPAA-compliant?
We sign a BAA before any data is shared, matching runs server-side in a HIPAA-covered environment, and ad platforms never receive patient data. HHS does not certify software, so your compliance team can review the data flow before anything is connected.
Have you done this for a practice on eClinicalWorks?
Yes, and the work is in progress. We're building a HIPAA-compliant platform for Blue Sky MD, a medical practice on eClinicalWorks, under a signed BAA. Leads are traced from the ad or form to booked appointments and completed visits, by campaign and location. Revenue and lifetime value per campaign are the next phase.
Do we have to replace eClinicalWorks or our marketing agency?
No. eClinicalWorks stays your system of record, and your agency keeps running the campaigns. You both get numbers based on patients instead of leads.
What match rate can we expect?
Our target is to match 50% or more of new patients to the campaign that brought them in. The real number depends on how patients reach you (online forms, booking, phone) and how intake is recorded in eClinicalWorks. We estimate yours on the review.
Is Slashdev an eClinicalWorks partner?
No. Slashdev is an independent company and is not affiliated with, sponsored by or endorsed by eClinicalWorks. On the review we confirm which data path fits your setup.
How much does eClinicalWorks attribution cost?
The review is free. If there's a fit, we scope the work and price it after the call, based on your locations, channels and data setup.
See Which Ads Actually Bring Patients
Book a free 30-minute review for your eClinicalWorks practice. We'll look at your channels and your data setup, then tell you what's possible.
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